It is IS PR… and so much more…

The PR circle is a seasonal membership space where women can come together to share, transmute and amplify their stories. In circle we will not only support you as you fall in love with your story, we will teach you to amplify it!

The PR Circle

Alchemy Sessions

Often we just need that mirror to show us the way back to the gold we already sit upon.

In these sessions we sit with your enquiry and alchemise through the power of story.

For £444 we explore and unravel your stories together.

Slots are available now.

I’m Sarah Lloyd.

I have been called many things over the years, including Brims, Lloyd-y, Muuuum,  PR Magician, Wizard and Alchemist …

I am also an expert in sharing your message far and wide.

My team and I co create with incredible business owners just like you to amplify their work through the potency and power of publicity in a way that feels good.

With one difference… (well several actually)

We will help you to choose the opportunities that are in alignment with you, and you can trust us to deliver, providing you trust in yourself.

We love to work with businesses who are passionate about what they provide and aligned with their own mission.

We will always say if we cannot help you, or if something isn’t aligning. 

Honesty and transparency and FUN are at the heart of how we create our magic with you, and it really matters to us that we are all working from the same place of trust and flow.


We believe that press coverage is just one facet of the alchemy we spark with you, and when we allow the dots to connect, it all unfolds exactly as it should!


Expect a team of change makers who join forces with your business and vision to call in the next stage of your message, visibility, and service.

We are passionate about innovative brands, passionate people and, products and services that change peoples worlds or just make it better!


Oh, and it can be quite the wild ride!

So… if you like the cut of my jib; and feel called to chat about how I work, I’d love to help you.

Love, Sarah

PR is all about Connection.

It’s about sharing your story to invoke trust in you, your brand, product or service.

So I wouldn’t expect you to just hire me to support you - we’d need to build connection and trust first.

PR is about gently encouraging others to authentically say that your stuff is great, that it has changed their life, made it better in some way.

PR is also about TRUST.

You need to Trust who you are investing in to represent you and your brand.

You need to like the person who is representing you because they become part of your inner circle.

You need to know that they will share your stories in the right places, to reach the right people - in keeping with you and your integrity.

One thing is for sure - if you choose to work with us, we get it. And what’s more if the feeling is mutual, you’ll find no bigger cheerleaders!

Our Offerings

VIP “Done with You” Bespoke service

We become your trusted parter and an extension of your team.

Because one size doesn’t fit all, we tailor our VIP PR packages to suit your requirements.

Amplify - Launch Package

Because sometimes you just want to get started and its easier to outsource it!

Our 6-8 week launch package is a simple and easy way to get the ball rolling.

The PR Circle

A ‘how to do PR membership” in circle.

We support you in falling in love with your story, and teach you how to amplify it.

Upcoming Speaking and Workshops

22 March 2024

Women Thrive Global Summit

“Fall in love with your story: How to Promote from a place of power”
Online |11am GMT

Friday 24 May

London Olympia

1 - 2.30pm

Workshop on “How to Promote yourself in a way that feels good”

Don’t take my word for it…

We’ve had the joy of supporting over 50 amazing clients in the technology, wellness, entrepreneurial and publishing spaces over the past few years, and earned our stripes in businesses, brands and festivals such as the below.

Client Love

  • “I instinctively knew Sarah was the right person to help with the promotion of my 3 Wishes Fairy Festival. Together we created a bespoke campaign and the media opportunities came rolling in. Sarah is very creative and very much in tune with my own outlook on life, so it really was match made in heaven or fairyland.

    Karen Kay, Hay House Author and Founder of the Three Wishes Fairy Festival

  • “If you’re a heart led business with a big message to share, you need Sarah on your team"

    Amanda Davies, Business Strategist and Founder of Light Purpose Living

  • “I would just like to say a huge thank you, you are proving to be my very best investment - my website, content and PR is just fab - and you are an absolute pleasure to work with. Your weaving of magic is a joy to see and very exciting".

    Carolyn Creel, Spiritual Declutterer, CEO and Author

  • "My first hit was in the Daily Mail – I wanted to be visible and that’s what Sarah gave me – visibility – which attracted more interest to my cause, and the sale of more books – it was the boost I needed"

    Kathy Bell, Author and Breathwork Practioner

  • The PR angle of content overlaps with what I do, but the way Sarah sees things is so different. Since working with Sarah, I have been booked onto multiple podcasts, had an appearance in mainstream media, confidently pitched and been accepted to a raft of online publications, and set in motion a plan to reach more people with ease. Calling in PR really can be an energetically aligned experience, and I am so grateful to Sarah for her incredible insights, and expertise.

    Jo Gifford, Author and Entrepreneur

  • The Alchemy session was just brilliant and I woke up more motivated for my own work than I have been in months. Thank you!

    Ceryn Rowntree, Author and Soul Coach

Connect with Sarah

As seen in… 

“who needs to know you exist, and how can I help you with that?”

— Sarah Lloyd, ISPR